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                                                                        BOP reference guide

Source: http://daveferguson.typepad.com

 

In economics, the Bottom/ Base of the Pyramid (BoP)refers to the largest, but poorest socio-economic groups in the golbal income pyramid..
 In global terms, this is the four billion people who live on less than $4 per day.
The phrase  bottom of the pyramid is used in particular by people developing new models
of doing business that deliberately intends to serve that marke.

 

 
 

Journal papers:

Ricart, J.E, Enright, M., Ghemawat, P., Hart S.L, Khanna, T. (2004), New frontiers in international strategy,     Journal of International Business Studies. Washington: Vol. 35, Iss. 3; p. 175

Hart, Stuart L. & London, T. 2005. "Developing native capability: What multinational corporations can learn from the base of the pyramid" , Stanford Social Innovation Review, 3(2): 28-33.

London, T. and S. L. Hart (2004). "Reinventing Strategies for Emerging Markets: Beyond the Transnational Model." Journal of International Business Studies 35: 350-370.

Hart, S. L. and S. Sharma (2004). "Engaging Fringe Stakeholders for Competitive Imagination." Academy of Management Executive 18(1): 7-18.

Hart, S. L. and M. B. Milstein (2003). "Creating Sustainable Value." Academy of Management Executive 17(2): 56-69.

Hart, S. L. and C. M. Christensen (2002). "The Great Leap: Driving Innovation from the Base of the Pyramid." Sloan Management Review 44h(1): 51-56.

Prahalad, C. K. and S. L. Hart (2002). "The Fortune at the Bottom of the Pyramid." Strategy+Business 26: 54-67.

Christensen, C. M., T. Craig and S. L. Hart (2001). "The Great Disruption." Foreign Affairs 80(2): 80-95.

Hart, S. L., and M. B. Milstein. 1999. "Global sustainability and the creative destruction of industries." Sloan Management Review, 41(1): 23-33  

E Simanis, S Hart, (2006) , Expanding Possibilities at the Base of the Pyramid, - innovations, MIT Press  [link ]

Articles by C.K Prahalad (through Proquest)
Articles by S. Hart 

 
 

Books / Reports :

 

 

Prahalad, C.K (2005), The Fortune at the Bottom of the Pyramid, Wharton School Publishing

 

 

 


 

 

Hart, S. L. (2005). "Capitalism at the crossroads: The unlimited business opportunities in solving the world's most difficult problems. Upper Saddle River, N.J.: Wharton School.

 

 

 

 


 Rangan V., Quelch, J.A., Herrero, G., Barton, B. (2007), " Business Solutions for the Global Poor: Creating Social and Economic Value", Wiley
Based on research presented at The Harvard Business School conference on business approaches to poverty alleviation, this book brings together perspectives from leading academics and corporate, non-profit and public sector managers.
 

Weiser, J., Kahane, M., Rochlin, S., Landis, J. (2006) Untapped: Creating Value in Underserved Markets, BK publishers, San Francisco  www.untappedbook.com
 

 

Hammond, A., Kramer, W., Katz, R., Tran, J., Walker, C. (2007) The Next 4 Billion: Market Size  and Business Strategy at the Base of the Pyramid, World Resources Institute & IFC PDF Downloads

 

 
  Speeches & Interviews

Unlocking the Door to Sustainable Profits Speech by Gerard Kleisterlee, President & CEO, Royal Philips Electronics, at the Global Entrepolis, Captains of Industry Conference, Singapore (27 September 2005)
Business and the Global Poor, interview with V. Kasturi Rangan, Professor of Marketing at Harvard Business School, teaches courses on business and poverty

 
  Websites:

Growing Inclusive Markets  is an initiative of United Nations Development Programme(UNDP)  designed to make a substantial contribution to both business strategies and human development by offering mapping tools and a strategy matrix, distilled from a broad pool of case studies. Growing Inclusive Markets is relevant for businesses, policymakers, civil society and academics alike.

NextBillion.net brings together the community of business leaders, social entrepreneurs, NGOs, policy makers, and academics who want to explore the connection between development and enterprise.  

Resources about BOP (case studies, links, etc) http://www.nextbillion.net/resources

Harvard Business School Global Poverty Seminars  http://www.hbs.edu/socialenterprise/globalpoverty/

HBS Social Enterprise Initiative  http://www.hbs.edu/socialenterprise/

World Business Council for Sustainable Development  www.wbcsd.org                  

Business solutions in support of the Millennium Development Goals 

 

  
 

 


Updated 20.8.2008  by  Shuan SadreGhazi                                       [Home] [About] [Research] [CV]